If you can include your keywords without it feeling unnatural or shoehorned, then go for it. These BHS Links are pages that are identical or very similar to other pages. The “without canonical” part is a technicality—but needless to say, these issues need fixing. If you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above.
Führe einen Crawl deiner Website durch
It is an essential tool for SEO services as it offers insights into your website’s indexing status, crawl errors, and keyword performance directly from Google’s perspective. Linking to other websites is a great way to provide value to your users. Often times, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have. The primary purpose, at least from an SEO perspective, is to entice search engine users choose your page over the other results. That’s how you’ll get more traffic from current rankings, and it’s also thought to be an indirect ranking factor.
For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords. You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here). You also want to keep in mind user experience and information architecture (IA) when creating internal links.
Crawl Errors
That’s why this step of the SEO audit checklist is extra important. Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience. Key components include optimizing site speed, enhancing mobile-friendliness, structuring URL paths, implementing HTTPS, and ensuring proper site crawling and indexing. Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs.
Reviewing every element of your website can have a massive impact on its performance. For example, your audit can result in a faster, better-optimized website. With a stronger site, as well as SEO strategy, you can start ranking for highly competitive keywords in your industry. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave.
Otherwise, you end up with all these search pages with random typos in the search results. Don’t forget to monitor what people search for to inform your content strategy. Look for anchor text with generic phrases like “click here” and add these to a list of issues to fix after the audit.
- Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry.
- PPC, on the other hand, is a form of paid advertising where you pay for clicks.
- Ahrefs and Semrush show which keywords your pages rank for and identify gaps.
- Tools like Screaming Frog or Semrush can help identify issues efficiently.
If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly. Google can’t index pages with this warning, so it’s worth checking they’re not pages you want indexed.
So check that you’re not making the mistake of targeting the wrong keywords with your web pages, starting with the most important ones first. Learn more in our full guide to finding and fixing broken links (and backlinks). The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the business, and consider any existing SEO strategy. Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools. In this case, you can use structured data to tell Google which text is the ingredients, cooking time, calorie count, and so forth. Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets.
Your pages will never show up in search without proper HTML tag optimization. Sometimes, we may accidentally link too many resources on a single page. Even if you add those outgoing links with good intentions, Google may perceive your site as spammy. So it’s recommended not to cross the fine line between refining content with useful links and overwhelming your audience. Here, you’ll see the list of pages containing broken links, along with the URL of each broken link and its corresponding anchor text. This step is one of the most important in our SEO audit checklist.