If search engines can’t crawl or index your site properly, your other efforts might go to waste. One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. Local SEO is the process of improving your visibility in location-based search results.
Does mobile-first indexing mean that Google will use the mobile version of your website for indexing and ranking?
That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience.
Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business. Since voice searches are more detailed, long-tail keywords become incredibly important.
White hat vs black hat SEO
Practices that violate our spam policies may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Semrush has a variety of link building tools that help you save time and get better results. For example, the SERP for “chocolate cake” is dominated by recipes on popular sites that search engines see as reputable. This means that other types of content and lesser-known sites might struggle to rank here. According to our ranking factors study, the most important Google ranking factor is text relevance.
On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Add any original or stock imagery to your site and review your alt descriptions. Make sure these are clear, descriptive, and incorporate your target keywords where relevant or applicable. BHS Links Good alt text is brief and avoids details that are irrelevant to the context an image provides.
- Local SEO focuses on optimizing your website and online presence to show up in local search results.
- The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms.
- Let’s start by understanding what Search engine optimization is all about.
- The security of your website’s visitors should be a priority for you.
- Such as business category (e.g., bakery), website URL, phone number, business hours, and more.
If Google can’t index your pages, you won’t be able to rank in Google search at all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools. The easiest way to find content worth updating is to install our free WordPress SEO plugin and run a content audit.