Children’s Book Promotion Ideas
And if you want to expand your search, make use of the many lists that already exist online. For example, if you’re looking for familyrelated blogs, type “Best 100 Family Blogs” into your search engine https://buffalo-slot-machine.net/. If your children’s book is about dogs, type in something like “Top 100 Dog Blogs.”
💰 PAID UPGRADE: Partner with an influencer to offer a raffle or giveaway for their audience. Offer the winner a free book, an Amazon gift card, and other goodies to make it enticing. Or hire a publicist to do outreach for you!
It is, however, somewhat more time consuming, because you not only have to find the right blogs or magazines to approach, you also have to write a valuable and insightful article in order for it to attract new potential readers.
Just like guest posting, podcasting can be a very powerful way to spread the word about your book far and wide. There are many family and kidsrelated podcasts that host interviews. You can use the same technique I introduced above, and search for “Top 100 Family Podcasts,” or any other topic that relates to your children’s book. In addition to a search on Google, you can use iTunes to find the best and most popular podcasts in any given category.
Search engine optimization (SEO) helps sites like Google understand your website and its purpose so it can drive relevant organic traffic. You’ll get more traffic and better rankings if you blog on your own domain than if you just post on other sites or social media platforms.
Book Promotion Ideas for Libraries
Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
Book promotion isn’t a one-time effort; it’s an ongoing journey. The strategies above are just the beginning. With creativity, persistence, and a clear understanding of your audience, you can transform your book’s potential into reality.
Media outreach and publicity campaigns offer a systematic approach to gaining valuable media coverage. This traditional PR method involves crafting press releases, assembling media kits, conducting journalist outreach, and executing strategic publicity campaigns. The primary goal is to secure interviews, features, and reviews in various media outlets, including newspapers, magazines, radio, and television. This can significantly boost your book’s visibility and credibility.
Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
Book promotion isn’t a one-time effort; it’s an ongoing journey. The strategies above are just the beginning. With creativity, persistence, and a clear understanding of your audience, you can transform your book’s potential into reality.
Book Promotion Ideas for Authors
30. Run limited-time promotions exclusive to subscribers. Running short promotions for subscribers not only gets subscribers excited to buy in, it will also help to grow your subscriber list once the word gets out.
116. Turn excerpts into shareable quote graphics. Take some short book excerpts and make graphics out of them, just like you would a catchy book quote. These graphics make for easy book marketing on social media.
Book marketing is the process of promoting, selling, and increasing awareness about your book. It involves promotion techniques, advertising strategies, and outreach. If you’re learning how to become an author, book marketing is part of the process!
30. Run limited-time promotions exclusive to subscribers. Running short promotions for subscribers not only gets subscribers excited to buy in, it will also help to grow your subscriber list once the word gets out.
116. Turn excerpts into shareable quote graphics. Take some short book excerpts and make graphics out of them, just like you would a catchy book quote. These graphics make for easy book marketing on social media.
Book marketing is the process of promoting, selling, and increasing awareness about your book. It involves promotion techniques, advertising strategies, and outreach. If you’re learning how to become an author, book marketing is part of the process!