On-page optimization, also called on-page SEO, ensures that search engines a.) understand a page’s topic and keywords and b.) can match it to relevant searches. Creating a well-defined SEO strategy will help your business succeed among the many other websites, companies, and brands seeking attention online. Understanding how to create an SEO strategy is essential in this competitive landscape.
Local SEO Terminology
SEO is what you do to rank higher on Google and get more traffic to your site. Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience. Getting first-hand experience will teach you a lot about how SEO works and how SEO Anomaly to improve your skills!
What happens if you ignore SEO?
You can also view the text-only version of your site to determine if your important content is being crawled and cached effectively. Read on to learn about how indexing works and how you can make sure your site makes it into this all-important database. Once you’ve ensured your site is optimized for crawlability, the next order of business is to make sure it can be indexed. You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic through a certain route, but it won’t be like that forever. Say you move a page from example.com/young-dogs/ to example.com/puppies/.
You can also use keyword research tools to find information about search volume and competition on particular keywords. Start by searching for words or phrases that relate to your service. As you do so, note Google’s suggestions, which show common search terms and queries related to your topic.
- Off-page SEO refers to optimizations that take place outside of your website.
- Every SEO service provider varies a bit in the type of services offered.
- That said, the titles and descriptions that you write for your page still have the potential of being used on SERPs (search engine result pages) and are worthwhile to optimize.
- Google’s primary goal is to deliver results that answer the searcher’s query.
- It will improve your search rankings on a SERP, and also maintain the integrity of your website.
Measuring & Analyzing Performance
Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics. And as that page has accumulated links, it made its way onto the first page for “white hat SEO”. That way, Google can fully understand the topic of your page (not just your keyword).
