This will help you track the items that have been addressed on your website and those that still need attention. You can also use it as a worksheet to help guide your content creation process and ensure that the factors are addressed in every piece of content you create. Optimize your website for local keywords and consider location-specific landing pages with an embedded Google Map and schema code so Google can easily check your NAP data. What we do at Searchmetrics, however, is interpret these correlations. We compare the properties of Web pages with the sum of their positions at Google and derive a structured list of more or less weighted factors. So, if in the front positions of the investigated SERPs, for example, many pages contain the keyword in the title tag, then we recognize it as a high correlation with a good ranking.
- Search engines like Google place a high value on original content, rewarding websites that offer unique insights, perspectives, or information not found elsewhere.
- A strong social media presence can drive traffic to your website, increase brand visibility, and help earn backlinks, all of which can contribute to higher rankings.
- By aligning content and SEO practices with these changes, website owners can significantly enhance their visibility and drive more organic traffic.
- Let’s get started and learn how to make your website show up higher in online searches.
- What’s important to note is that reviews aren’t just a strategy for large corporations.
Studies Suggest How To Rank On Google’s AI Overviews
Dig into user journeys, prompt AI models, and more to understand better how a journey starts and ends. Note — while MUM is important, we’ve categorized it as a separate ranking factor under AI models. The researchers found that 19% of YouTube channels have more than one video ranking in the top three positions for the exact keywords. We believe that enabling this change will trigger a fundamental shift in the way that search engines, such as Bing, retrieve and are notified of new and updated content across the web. But this search engine has a much stronger reliance on social signals than Google.
Offer engaging features like chatbots, live chat support, and a simple layout that works seamlessly across all devices. The better your website serves users, the better it will rank in search results. A professional website design company can help you incorporate these features into your website and keep it updated with the latest trends. With over 60% of global online traffic coming from mobile devices, Google now predominantly uses mobile-first indexing. This means the mobile version of your site is the primary basis for how your content is ranked and indexed.
Top 15 Google Ranking Factors in 2025
However, if I have to choose one, I will say that internal linking is still one of the most important ranking factors. Internal links help search engines index and understand your site giving information about what pages are more important for your business. An overall seamless user experience (UX), which includes easy navigation, fast loading times, and mobile responsiveness, can boost search rankings. Google rewards websites that prioritize user satisfaction by improving their visibility in search results. This blog breaks down what Google ranking signals 2025 look like, how SEO ranking works, and what role E-A-T plays in search rankings. Ranking for local searches requires focus on a combination of different local SEO ranking factors.
Duplicate Content
This is then shown in one overview, with the hope that this directly answers the specific question asked. Once you’ve started making moves on influencing the local SEO ranking factors that will determine your online success, you’ll need to get an objective view of how well you’re doing. Looking at Google search results doesn’t give you the most accurate representation of where your business ranks locally, because even in incognito mode, Google is influenced by you as a user.
Tracking the number and quality of backlinks makes you understand how well your off-page SEO efforts are performing. Tools like Ahrefs and Moz allow you to check your backlink profile and ensure that your link-building strategies align with key SEO ranking factors. Conversion Rate While organic traffic is essential, conversions—whether they are sales, sign-ups, or any other user action—are the ultimate goal of any SEO strategy.
If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. No one wants their email inbox filled with spam, which is why spam filters are so helpful. Search faces a similar challenge, because the internet includes huge amounts of spam that, if not dealt with, would prevent us from showing the most helpful and relevant results. We employ a range of spam detection systems, including SpamBrain, to deal with content and behaviors that violate our spam policies.
Engaged audiences are more likely to interact with your content, share it, and return to your site, all of which positively impact rankings. Effective keyword integration is extremely essential for optimized content. Intrusive interstitials, such as pop-ups that obscure the main content or demand immediate action, can severely disrupt the user experience. Ensuring that a site is free from malicious content and security vulnerabilities also contributes to a safer and more reliable user experience. Sites that use HTTPS encryption to provide a secure browsing experience protect user data and build trust.
If your website isn’t mobile-friendly, you’re missing out on a significant opportunity to rank higher and engage users. Note – while product schema is an important optimization for this ranking factor, we’ve categorized it under a separate ranking factor, structured data. Between these two databases, Google Shopping Graph deserves the most attention. Besides being confirmed as a Google Search Generative Experience ranking factor, the Shopping Graph also provides an opening for attracting, nurturing, and converting users using AI Overviews. Keep SEO Anomaly reading to learn more about these ranking factors in AI-powered search results. Bing Lead Program Manager Vincent Wehren said that HTTPs is not a ranking factor.